Design
- Brand & visual identity
- Lobby and category UX
- Game card system
- Tournaments, jackpots, missions
UX, branding and conversion design for casino, sportsbook and live-dealer products. Built by a studio that ships, measures, and iterates.
Casino UX is its own discipline. Bonus mechanics, KYC, cashier, game discovery and live formats each have their own conversion gravity. We've designed for all of it.
Get a free UX teardownThree outcomes most casino operators ask for. We turn each into a delivery you can launch, measure, and roll back if it doesn't move the number.
Beautiful UX is the price of entry is what we ship.
Benchmarks from the operators and studios we partner with. Numbers are ranges across recent engagements.
You don't need a deck — you need the registration page to convert better tomorrow than it does today. We come in narrow and deep on the funnels, and broad on brand and UI when you need a full repositioning.
Pick the surface that hurts most. We'll write a sprint plan in 48 hours.
Book a free auditEach format has its own funnel and its own design language. We've shipped for all of them.
Game discovery, mega-menus, providers, jackpots and tournaments.
Live markets, bet builder, cash-out and in-play coupon UX.
Stream-first lobbies, table previews and seat-take mechanics.
Auto-bet, multiplier feeds, social proof and chat-room UX.
Cash, MTT and sit-and-go — table state, HUD-friendly UI.
Tiered programs, host comms, mission systems and rewards UX.
We look at analytics, session recordings and the screens themselves. You get a written teardown with the three biggest losses.
We turn the teardown into 1–3 design sprints with explicit metrics, owners, and rollback plans.
Mobile-first UI, prototypes, dev specs, copy. We work directly inside your repo or component library.
Every release is instrumented. We keep the wins, kill the losers, and bring the next hypothesis.
A short word from the operators we ship with.
"We brought Aura in for a cashier rebuild. Three months later FTD is up by a number we hadn't seen since launch — and we did it without burning bonus margin."
"Best CRO partner we've worked with in five years of running iGaming brands. They don't fight you over scope — they fight you over the metric."
"We needed a brand and a lobby for a launch in three months. Aura shipped the brand, the launch site, and the first lobby version in nine weeks. Live now."
Three ways to work with us. All transparent, all cancellable. No retainer that you can't pause.
A two-week diagnostic — funnel audit, hypotheses, prototypes for the top 3 fixes.
A dedicated UX/CRO pod inside your team. Continuous test cadence, weekly ships, pause anytime.
For new brands or full repositionings — strategy, identity, full product UX, design system.
For over a decade we've been designing and shipping interfaces, brands and growth experiments for iGaming, fintech and emerging tech. Same small senior team, same studio, same obsession with measurable outcomes.
Send over your URL or build, and within 48 hours you'll have a written teardown of the three biggest losses in your funnel — free.
Request the free audit